Top 10 AI Tools for Marketing, pros and cons

Top 10 AI Tools for Marketing

Nowadays, AI tools play a major role in marketing. They reduce the time required for marketing, decision-making, and report generation. All industries use these artificial intelligence tools to save time and reduce manpower. From a company’s point of view, it is more profitable than doing these tasks manually.

Overview

Top 10 AI Tools for Marketing

As marketers, we must stay updated on the trending and top 10 AI tools for marketing. These tools help reduce the time spent on various tasks. On this page, you’ll find step-by-step details on what each tool does, how it can help, and what to watch out for. This guide will help you determine which tool best fits your needs.

ai marketing tools

Here I listed the top 10 AI marketing tools in 2025, each with notable pros, cons, and typical pricing details. The list covers a variety of marketing needs including content creation, automation, analytics, and customer engagement.

Why use AI Tools for Marketing

AI tools empower marketers to work smarter, faster, and more effectively by automating repetitive tasks, personalizing customer experiences, and uncovering insights that drive better decisions. Whether you’re a solo entrepreneur or part of a large team, AI can elevate your strategy and execution.

Key Benefits of AI in Marketing

  • Automation: Handles repetitive tasks like email scheduling, ad optimization, and reporting.
  • Personalization: Delivers tailored content and recommendations based on user behavior.
  • Efficiency: Speeds up content creation, campaign setup, and performance analysis.
  • Insights: Analyzes large datasets to uncover trends and customer preferences.
  • Scalability: Supports growth without needing to scale human resources proportionally.

Comparison Table: Traditional vs AI-Powered Marketing

FeatureTraditional MarketingAI-Powered Marketing
Content CreationManual, time-consumingAutomated, fast
Customer SegmentationBasic demographicsBehavioral + predictive
Campaign OptimizationTrial-and-errorReal-time adjustments
PersonalizationGeneric messagingHyper-targeted content
Data AnalysisManual reportsInstant insights

Pricing Models

Most of these tools using this pricing models for their customers. Basically, Rate will differ tools to tools.

Enterprise Plan: Starts at $200–$500+ per month, includes unlimited users, advanced AI capabilities, and custom integrations.

Free Plan: Offers basic features with limitations on users and analytics.

Personal Plan: Priced at $10–$30 per user/month, includes advanced automation and analytics tools.

Business Plan: Priced at $50–$150 per user/month, provides team access, custom reports, and priority support.

Top 10 Best AI Tools for Marketing

Here are detailed descriptions for the top AI marketing tools, highlighting their key features, advantages, limitations, and pricing:

1. Gumloop (AI Automation Platform)

Gumloop is a no-code AI automation platform that connects large language models like GPT-4, Claude, and Grok to your internal workflows—no coding or personal API keys required. Built for continuous, AI-driven automation, it streamlines tasks across sales, research, marketing, and administrative operations.

The platform allows users to create AI-powered workflows effortlessly, integrating with third-party apps and services to automate repetitive processes in marketing, operations, and customer support.

Key Features:
  • No-Code Builder: Drag-and-drop interface for building workflows without programming.
  • AI-Native Design: Integrates directly with AI agents for intelligent task automation.
  • Wide Integrations: Connects with CRMs, email tools, SEO platforms, and more.
  • Custom Workflows: Automate processes like web scraping, document processing, CRM updates, and SEO marketing.
  • Real-Time Automation: Define triggers and actions to run tasks automatically, then monitor and optimize with built-in analytics.
How It Works:
  1. Sign Up & Log In to Gumloop’s web platform.
  2. Choose a Workflow Template (e.g., lead generation, SEO automation).
  3. Build with Drag-and-Drop Tools to connect AI agents and apps.
  4. Set Triggers & Actions for automation.
  5. Test, Deploy, and Optimize using built-in analytics.
Pros:
  • Powerful AI integration and real-time automation.
  • Intuitive, modern UI with smooth user experience.
  • Flexible use cases across marketing, operations, and support.
Cons:
  • Some learning curve for complex workflows.
  • Pricing may be high for small teams.
  • Limited or no free trial at the moment.

Pricing:

PlanFeaturesPrice
StarterBasic workflows, limited integrations$97/month
ProAdvanced automations, priority supportCustom pricing
EnterpriseFull access, collaboration tools, security featuresCustom pricing

Note: Pricing may vary based on usage and integrations; discount codes may be available.

Check Price Now

2. Jasper AI (AI Copywriting & Content Creation Tool)

Jasper AI is an advanced AI-powered writing assistant built for marketers, entrepreneurs, and content creators who want to generate high-quality, SEO-friendly content quickly and efficiently. It’s ideal for producing blog posts, ad copy, product descriptions, emails, and social media content—all while maintaining your brand’s unique voice.

Purpose: Jasper uses cutting-edge language models to streamline content creation and help users overcome writer’s block. It enables consistent, engaging writing across multiple formats and supports Surfer SEO integration for optimization.

How It Works:
  1. Sign Up & Choose a Plan: Create an account and select a subscription tier.
  2. Pick a Template: Choose from over 50 content templates (blog intros, ad copy, email subject lines, etc.).
  3. Input Your Prompt: Add your topic, keywords, tone, and target audience.
  4. Generate Content: Jasper instantly provides multiple high-quality variations.
  5. Edit & Refine: Use Jasper Docs for long-form writing or Jasper Commands for specific tweaks.
  6. Publish or Export: Copy your content or integrate directly with WordPress, HubSpot, and other platforms.
Key Features:
  • 50+ pre-built templates for various content types
  • Jasper Chat for conversational AI writing
  • Surfer SEO integration for optimized copy
  • Supports multiple languages
  • Team collaboration and brand voice management
Pros:
  • Fast, scalable content generation
  • SEO-friendly outputs with integrated optimization tools
  • Easy to use, even for non-writers
  • Excellent for maintaining brand consistency
Cons:
  • Can be pricey for small teams
  • Requires human review for tone and factual accuracy
  • Advanced tools (Commands, Recipes) have a slight learning curve
Pricing (2025):
PlanFeaturesPrice
Creator1 user, 50+ templates, Jasper Chat$49/month
TeamsUp to 3 users, brand voice, collaboration tools$125/month
BusinessCustom solutions, API access, analyticsCustom pricing

All plans include a free trial. SEO Mode (via Surfer integration) is available as an add-on.

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3. Notion AI (Productivity)

Notion AI enhances your Notion workspace with intelligent tools for writing, brainstorming, summarizing, and answering questions. It helps users work faster by automating repetitive tasks and generating content directly within notes, documents, and databases—all inside the familiar Notion interface.

How to Use Notion AI:
  1. Enable Notion AI: Subscribe to the AI add-on from your Notion settings.
  2. Open a Page or Database: Choose where you want to use AI features.
  3. Use AI Commands: Type “/” to access options like Summarize, Translate, Fix grammar, or Brainstorm ideas.
  4. Ask Questions: Use natural language to query your workspace data (e.g., “What tasks are due this week?”).
  5. Refine Results: Edit, expand, or adjust AI-generated content.
  6. Collaborate: Share AI-enhanced pages with teammates for review or editing.

Pros:

  • Seamlessly integrated within the Notion workspace
  • Speeds up writing, summarizing, and brainstorming
  • Supports multiple languages and tones
  • Ideal for teams and individual creators

Cons:

  • Limited to Notion’s environment (no external automation)
  • Requires manual editing for complex tasks
  • Dependent on an active Notion subscription
Pricing:
PlanFeaturesPrice
Notion AI Add-onAI writing, summarizing, brainstorming, Q&A$8/month (annual) or $10/month (monthly) per user

Note: Requires an active Notion workspace subscription. The AI add-on is billed separately.

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4. Adzooma (Ad Performance)

Adzooma helps businesses and marketers improve their ad performance on platforms like Google Ads, Facebook Ads, and Microsoft Advertising. It uses AI to analyze campaigns, suggest improvements, and automate optimizations — saving time and boosting ROI.

Steps to Use Adzooma
  1. Sign Up & Connect Accounts: Link your Google, Facebook, or Microsoft ad accounts.
  2. Campaign Analysis: Adzooma scans your campaigns for performance metrics and inefficiencies.
  3. AI Recommendations: Receive actionable suggestions like budget adjustments, keyword tweaks, or audience refinements.
  4. Apply Changes: Accept and apply recommendations directly from the dashboard.
  5. Monitor & Optimize: Track performance improvements and continue refining with ongoing insights.
Pros
  • Free plan available for basic users
  • User-friendly interface with intuitive dashboards
  • Time-saving automation for ad management
  • Supports multiple ad platforms in one place
Cons
  • Limited creative tools — doesn’t generate ad visuals or copy
  • Best suited for small to mid-sized campaigns
  • Advanced features require premium plan
Pricing
PlanFeaturesPrice
FreeBasic campaign insights, limited recommendations$0/month
PremiumFull access to AI recommendations, automation tools, and reporting$99/month

Adzooma is ideal if you’re looking to simplify ad management and improve performance without hiring a full-time expert.

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5. Drift – conversational marketing

Drift helps businesses convert website visitors into qualified leads using conversational marketing. Its AI chatbots engage users in real time, answer questions, book meetings, and route leads to the right sales reps — all without human intervention.

Steps to Use Drift
  1. Set Up Chatbot Flows: Use Drift’s visual builder to create conversation paths tailored to your audience.
  2. Qualify Leads Automatically: Chatbots ask qualifying questions and segment leads based on responses.
  3. Integrate with CRM & Calendar: Sync with tools like Salesforce, HubSpot, and Google Calendar to automate meeting bookings and lead tracking.
  4. Analyze & Optimize: Review conversation analytics, conversion rates, and engagement metrics to refine your flows.
Pros
  • Excellent for B2B lead generation
  • Real-time engagement boosts conversion rates
  • Integrates with major CRMs and calendars
  • Customizable chatbot flows for different buyer journeys
Cons
  • High cost — best suited for mid-to-large businesses
  • Requires setup and strategy to maximize ROI
  • Limited value for low-traffic websites
Pricing
PlanFeaturesPrice
PremiumCustom chatbots, integrations, analyticsStarts at $2,500/year
EnterpriseAdvanced routing, team collaboration, security featuresCustom pricing

Note: Drift offers demos and custom quotes based on company size and needs.

Check Price Now

6. HubSpot AI (All-in-One Marketing & CRM Intelligence)

HubSpot AI enhances marketing, sales, and customer service by automating repetitive tasks, personalizing outreach, and delivering predictive insights. It’s ideal for businesses aiming to streamline workflows, improve customer engagement, and make data-driven decisions across a unified CRM platform.

Purpose

HubSpot AI seamlessly integrates artificial intelligence throughout its CRM, Marketing, Sales, and Service Hubs to help users:

  • Automate routine processes like email scheduling and lead scoring
  • Generate content and responses with built-in AI writing tools
  • Analyze customer behavior for predictive insights and forecasting
  • Personalize campaigns, sales interactions, and follow-ups
  • Enhance customer support with AI-powered chatbots and ticketing tools
How to Use HubSpot AI:
  1. Enable AI Features: Activate AI tools within your HubSpot dashboard (available in the Marketing, Sales, and Service Hubs).
  2. Use AI Assistants: Generate blog posts, marketing emails, or social media content.
  3. Automate Workflows: Set up smart sequences for lead nurturing, follow-ups, and customer service tasks.
  4. Leverage Predictive Analytics: Use AI to score leads, forecast sales, and detect churn risks.
  5. Integrate with CRM: Sync AI-generated insights directly with customer profiles for personalized engagement.
  6. Monitor & Optimize: Review AI reports to track performance and refine strategies.
Pros:
  • Unified CRM and marketing ecosystem with built-in AI features
  • Powerful personalization boosts engagement and conversions
  • Predictive analytics for data-driven decision-making
  • AI writing tools save time and improve content quality
  • Integrates with popular platforms like Salesforce, Slack, and Gmail
Cons:
  • Advanced AI and automation features are costly
  • Free and Starter plans have limited functionality
  • Annual contracts reduce flexibility
  • CMS tools are less robust than platforms like WordPress
Pricing (2025):
PlanFeaturesPrice
FreeBasic CRM, limited AI tools$0/month
StarterEmail marketing, forms, basic automationFrom $20/month
ProfessionalFull AI suite, automation, analyticsFrom $800/month
EnterpriseAdvanced customization, team collaborationCustom pricing

Note: Pricing varies based on selected Hubs and features.

Check Price Now

7. Surfer SEO (AI-Powered Content Optimization Tool)

Surfer SEO is an advanced content optimization platform that helps marketers, writers, and SEO professionals create web pages that rank higher on Google. It streamlines content creation by analyzing top-performing pages and providing data-driven recommendations for keywords, structure, and readability.

Purpose & Workflow:

The main goal of Surfer SEO is to help users produce content that matches Google’s ranking patterns and search intent for specific keywords.

How It Works:
  1. Start a New Article: Create a document or import your existing draft into Surfer.
  2. Keyword Analysis: The tool scans top-ranking pages for your target keyword.
  3. Optimization Guidance: Get suggestions for keywords, ideal word count, headings, and structure.
  4. Edit in Real Time: Follow on-page SEO and NLP-based recommendations as you write.
  5. Competitor Analysis: Use the SERP Analyzer (available in higher plans) for deeper competitive insights.
  6. Integrations: Connect with Google Docs, Jasper AI, and other platforms for a seamless workflow.
Pros:
  • Provides actionable SEO insights tailored to your topic and keyword intent.
  • Offers real-time optimization with a detailed content score.
  • Suitable for both beginners and advanced SEO professionals.
  • Smooth integration with popular writing and content tools.
Cons:
  • Requires some SEO knowledge to interpret data effectively.
  • Usage limits on audits and content editors in lower plans.
  • No permanent free plan (subscription required).
  • Focused mainly on on-page SEO, not backlinks or technical audits.
Pricing (2025):
PlanMonthly PriceYearly PriceContent EditorsAuditsSitesUsersMain Features
Basic / Start$59–$79$49–$7910–120/year20/mo21–2Content editor, audits, integrations
Essential$99$7930/month200 pages55AI articles, Topical Maps, collaboration tools
Advanced / Scale$175–$219$149–$175100/month1,000 pages1010Advanced SERP analytics, onboarding call
EnterpriseCustomCustomCustomCustomCustomCustomAPI access, white-label options, dedicated onboarding

Note: Surfer SEO does not offer a free plan, but annual subscriptions save approximately 17–20%. Additional features such as advanced keyword tracking and reporting may incur extra costs in lower-tier plans.

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8. Seventh Sense – Email Marketing

Seventh Sense uses artificial intelligence to determine the best time to send emails to each individual contact. By analyzing recipient behavior, it ensures your emails land in inboxes when people are most likely to open and engage — boosting deliverability, open rates, and conversions.

Steps to Use Seventh Sense
  1. Connect Your Email Platform: Integrate with supported platforms like HubSpot or Marketo.
  2. Behavioral Analysis: The AI monitors how each contact interacts with your emails — tracking open times, click-throughs, and engagement patterns.
  3. Send-Time Optimization: Emails are automatically scheduled to be delivered at the most effective time for each recipient.
  4. Performance Tracking: Monitor open rates, click rates, and engagement metrics to assess improvements and refine strategy.
Pros
  • Boosts email performance through personalized delivery timing
  • Integrates seamlessly with HubSpot and Marketo
  • Improves sender reputation and inbox placement
  • Reduces email fatigue by avoiding mass sends at fixed times
Cons
  • Limited to email marketing — no support for SMS, social, or other channels
  • Requires integration with supported platforms (not standalone)
  • No free plan — entry-level pricing may be high for small businesses
Pricing
PlanFeaturesPrice
StandardSend-time optimization, analytics, HubSpot/Marketo integrationStarts at $64/month
Custom PlansFor larger teams or advanced needsCustom pricing

Note: Pricing may vary based on email volume and platform usage.

Seventh Sense is ideal for marketers who rely heavily on email and want to maximize engagement without changing their content.

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9. MarketMuse

This tool helps marketers, SEO professionals, and content teams plan, create, and optimize content that ranks. It uses AI to analyze your content and compare it with top-performing pages, identifying gaps, opportunities, and the best keywords to target.

Steps to Use MarketMuse
  1. Enter a Topic or URL: Start by inputting a keyword, topic, or an existing article URL.
  2. AI Content Analysis: MarketMuse scans your content and compares it to competitors to identify gaps, strengths, and opportunities.
  3. Generate Content Briefs: Receive detailed outlines with suggested subtopics, questions to answer, and target word counts.
  4. Optimize or Create Content: Use the brief to write new content or improve existing pages using MarketMuse’s scoring system.
  5. Track Performance: Monitor how your optimized content performs in search rankings over time.
Pros
  • In-depth content analysis and topic modeling
  • AI-generated content briefs save research time
  • Improves SEO and topical authority
  • Great for long-form and evergreen content
  • Helps prioritize content updates for maximum ROI
Cons
  • Expensive for small teams or solo creators
  • Steep learning curve for beginners unfamiliar with SEO
  • Limited real-time collaboration tools
Pricing
PlanFeaturesPrice
Standard1 user, 100 queries/month, content briefs$149/month
TeamMultiple users, higher limits, advanced featuresCustom pricing
PremiumEnterprise-grade, API access, dedicated supportCustom pricing

Note: MarketMuse offers a free trial with limited features to explore the platform.

Check Price Now

10. Smartly.io

This ai tool is an enterprise-grade, AI-powered platform for managing and optimizing paid social media advertising across multiple channels. It’s designed for large-scale teams running campaigns on platforms like Meta (Facebook, Instagram), TikTok, Snapchat, and Pinterest.

Purpose

To streamline the creation, automation, and optimization of social media ads using AI — enabling faster execution, better performance, and unified cross-channel management.

Steps to Use:
  1. Connect Ad Accounts: Link platforms like Meta, TikTok, Snapchat, and Pinterest.
  2. Build Campaigns: Use the Creative AI Studio to design ad templates and variations.
  3. Optimize with AI: Automate targeting, bidding, and creative delivery in real time.
  4. Monitor Performance: Use the analytics dashboard to track KPIs and adjust budgets.
  5. Automate Workflows: Set triggers to pause underperforming ads or boost top performers.
Key Features
FeatureDescription
Creative AI StudioGenerates and customizes images/videos using generative AI and templates
Media AutomationPredictive budget allocation, cross-platform ad creation, unified product catalog
Intelligence SuiteReal-time insights, campaign visualization, dynamic reporting
Dynamic Creative OptimizationPersonalizes ad delivery per user/platform without manual edits
Brand PulseMeasures brand reach, frequency, and attention across channels
Pros & Cons
ProsCons
Automates large-scale paid social campaignsHigh cost, not ideal for SMBs
Unified cross-platform ad managementComplex setup, steep learning curve
Powerful analytics and reportingRequires consultant support for full value
Fast creative production and deploymentNo free plan; pricing is custom-only
Pricing (2025)
  • No fixed pricing published
  • Custom quotes only, based on:
    • Monthly ad spend
    • Number of platforms
    • Feature requirements
  • Typical clients: Enterprises spending $200,000+/month on paid media
  • No free trial or starter plan — consultation required

Check Price Now

This AI tool is best suited for enterprise teams managing high-volume, multi-platform ad campaigns who need advanced automation and creative agility.


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